Email Blast: Showing Exact Open Count
Kate Stojanoska
This customer would like to be able to see the exact number of clients who opened their Email Blast, in addition to seeing the Open Rate %.
Right now users only see the open rate (%), but they don’t know the actual number of opens. Knowing the exact count helps teams better understand real engagement, spot follow-up opportunities, and measure campaign effectiveness - especially for those running frequent or large blasts. For example, seeing that 350 contacts opened a blast vs. 3500 can change how you schedule follow-ups or measure audience interest. It also helps with reporting to clients or internal stakeholders who want concrete numbers.